ABOUT THE COMPANY

ABOUT RAGEBREED

WHAT IS RAGEBREED?

Ragebreed is a multifaceted international brand born from the underground music scene, dedicated to supporting and promoting rock, metal, and alternative subcultures. Established in the United Kingdom, Ragebreed operates across multiple platforms — including a magazine, label, radio station, events, promotions, band/brand affiliation, social media influencers and merchandise just to name a few services/products — all with the core mission of providing a voice for both emerging and established artists within the heavier genres of music. Founded by Karina Sher, a prominent and passionate figure in the alternative and metal communities, Ragebreed was created to bridge gaps between signed bands, affiliate brands, independent musicians and global audiences.

Drawing from her extensive experience as a promoter, musician, and journalist, Karina envisioned Ragebreed as a haven for underground artists who were often overlooked by mainstream media. Her aim was to create an inclusive, supportive, and empowering environment for bands, fans, and industry professionals alike. Ragebreed Magazine serves as a cornerstone of the brand, delivering in-depth interviews, album reviews, scene reports, and features on a wide variety of subgenres, from classic heavy metal and hard rock to gothic, doom, death, black metal, and beyond. The online PDF flipbook publication prides itself on shining a spotlight on unsigned and underground bands as much as it does on veteran artists, ensuring diverse voices and sounds are amplified.

Ragebreed TV captures the essence of Ragebreed, with Meet & Greet Interviews, snips of Ragefest UK festival, Mind, Body & Spirit, Against Bullying, music videos, interviews and so much more, it is the heart of the true underground and is inclusive and diverse which is why Ragebreed appeals to so many fans of this music.  

Ragebreed Radio, managed by Sid Ryder (senior radio manager), complements the magazine by not only running and managing the station but offering dynamic radio shows, interviews, and curated playlists that span the wide spectrum of alternative and extreme music. The station already has gained a loyal international listenership, known for its authentic and unfiltered approach, with presenters and DJs deeply embedded in the music scenes they represent.

In addition to media, Ragebreed is heavily involved in live events and promotions, organizing gigs, festivals, and showcases that unite musicians and fans in physical spaces across the UK. Their events often feature lineups blending grassroots talent with well-known acts, fostering networking and community-building in the alternative music scene.

Beyond music, Ragebreed also embraces alternative lifestyle culture, covering areas such as mental health awareness, gothic and alternative fashion, and broader aspects of underground art and expression. This holistic approach has helped establish Ragebreed as more than just a media brand — it’s a cultural hub and community-driven movement. Throughout its growth, Ragebreed has maintained its DIY ethos, championing independence, authenticity, and diversity. It has become a respected and trusted name within the global underground community, praised for its tireless support of artists and its unwavering dedication to keeping the spirit of rock, metal, and alternative subcultures alive.

  • WHY WORK WITH RAGEBREED?

    – Global Exposure:

    Magazine, Radio, Events & Online — we get your music heard worldwide.

    – Proven Legacy:

    Supporting underground & signed bands since 1996.

    – Artist-First:

    We amplify your voice, not just your stats.

    – Massive Network:

    Fans, affiliates, clients, DJs & promoters across the UK, Europe & beyond.

    – Endless Opportunities:

    Features, airplay, gigs, interviews, merch promotion & more.

    – Built on Passion:

    By the scene, for the scene. Always authentic and tell it how it is approach.

    Join the Ragebreed family. Get noticed. Go further with Ragebreed.

  • WHAT RAGEBREED OFFERS FOR BANDS & ARTISTS

    What Ragebreed Offers For Bands & Artists

    – Magazine Features: Interviews, reviews, artist spotlights & scene reports in Ragebreed Magazine

    – Radio Airplay: Get your music played on Ragebreed Radio with international listener reach

    – Live Events & Gigs: Opportunities to perform at Ragefest, club nights & partner festivals

    – Interviews & Exposure: In-depth interviews (written, radio & video) to grow your fanbase

    – Music Video Promotion: Share your latest releases across Ragebreed’s platforms

    – Merchandise Support: Label bands can sell your merch through Ragebreed Online Store

    – Networking Opportunities: Connect with promoters, bands & fans through events and online For Fans & Communities

    – Live Shows & Festivals: Attend Ragebreed Club Nights, Ragefest & events as when they put them on.

    – Magazine Access: Stay updated with underground & alternative scenes globally

    – Radio Shows & Playlists: Discover new music & exclusive interviews on Ragebreed Radio

    – Alternative Lifestyle: Mind, body & spirit promoting balance, life coaching, tarot readings, art, crafts & poetry, (Bohemia), against bullying, entertainment, film, series, travel and more

    – Exclusive Merch: Access band and Ragebreed and Ragefest  merchandise through Ragebreed For Promoters & Businesses

    – Event Partnerships: Co-host gigs, festivals & club nights with Ragebreed branding

    – Advertising Packages: Promote your business in Ragebreed Magazine, Radio & Socials

    – Scene Collaborations: Connect with artists, venues, and labels across the UK & internationally

    – Press & Media Support: Access Ragebreed’s platform to amplify your events, bands, company or products

    Ragebreed is more than just a brand — it’s a full-spectrum platform empowering music, lifestyle & community for the global underground.

RAGEBREED HAS PARTNERED WITH RENOWNED FIGURES IN THE INDUSTRY, INCLUDING SIGNIFICANT INTERVIEWS WITH TONY DOLAN OF VENOM INC, AARON STAINTHORPE FROM MY DYING BRIDE, JULIEN OF BENIGHTED, NIGEL FROM ONSLAUGHT, AND GARY LEE CONNOR FROM SCREAMING TREES, JUST TO MENTION A FEW. ADDITIONALLY, WE BRING A VAST EXPANSE OF EXPERIENCE DATING BACK TO 1996 IN ORGANIZING TOURS, EVENTS, CLUB EVENTS, FESTIVALS, PUBLIC RELATIONS, REVIEWS, TELEVISION, RADIO, ZINES, BRAND MODELLING, ADVERTISING, PROMO AND SOCIAL MEDIA INCLUDING RUNNING A LABEL WITH ONLINE DISTRIBUTION.

RAGEBREED IS DEVOTED TO THE ALTERNATIVE AND UNDERGROUND MUSIC SCENE, HELPING BANDS GAIN GREATER VISIBILITY.

RAGEBREED BEGAN AS A SIMPLE PASSION THAT EVOLVED INTO A PART-TIME ENDEAVOR, ESTABLISHED BY KARINA A SHER, VOCALIST OF MINDLAPSE AND LAKE OF DREAMS. AN ARTIST ADVOCATING FOR ARTISTS.

"EVERYTHING WE DO IS FROM PASSION AND THE PASSION DRIVES US.  WE ARE A FAMILY OF MUSIC LOVERS GLOBALLY AROUND THE WORLD AND WE HAVE GREAT LOVE FOR EACH OTHER REACHING SUCCESS. RAGEBREED IS ABOUT COMMUNITY BUILDING AND FAMILY AND THAT'S WHY WE AFFILIATE.  TO RISE TOGETHER" - KARINA SHER

PLEASE CHECK OUT OUR PRICING PAGE, WE DO SERVICES FROM ZERO BUDGET, SMALL, MEDIUM AND LARGE DEPENDING ON WHAT YOU ARE AFTER.

  

RAGEBREED PROMOTE ARTISTS AND BRANDS AROUND THE WORLD

RAGEBREED PROMO VIDEO 2024

THIS VIDEO WAS AIRED AT BLOODSTOCK FESTIVAL 2024
How do RAGEBREED OPERATE?

ABOUT RAGEBREED

PROMOTING UK AND INTERNATIONAL ALTERNATIVE, ROCK, METAL & UNDERGROUND GENRES IN MUSIC
Ragebreed is growing day by day globally.

AFFILIATE MEDIA STAFF

Our team of media account sales managers and media account managers, including booking agents, operate as self-employed affiliate staff allowing them to manage their schedules flexibly as long as project deadlines are met.

They operate on a commission basis, earning rewards tied directly to the sales they generate or the bands they book for various products, services, advertising, PR Packages, tour dates, gigs, or festivals.

As Ragebreed functions as a part-time organization with limited budgets, we are dependent on the income generated to cover our expenses and provide commissions to our staff.

Similar to many sales roles with an On-Target Earnings (OTE) structure, Ragebreed follows a similar model.

Affiliate staff are not registered PAYE contractors.  They are affiliates not salaried staff because we do this in hours to suit us like a passion.  Their brand has an opportunity to grow with Ragebreed via our media. 

An example is affiliate or brand commissions like you would get for Amazon for example.  You make commissions off sales.  We believe it is important to be transparent with how Ragebreed operates.  We are within legal parameters in what we do.  We pay an invoice of the commissions earned and it goes into expenses. Affiiate contractors are responsible for paying their taxes.

We work with clients (artists & bands) signed, unsigned, and self financed, from zero budget, small, medium to large budgets and same with companies, small, medium, large and blue chip who choose to advertise or pay for promo packages to suit their needs.  

VOLUNTEERING/INTERNSHIP

Many of our staff engage in this work as a cherished hobby, prioritizing the invaluable experiences they gain over any monetary rewards. In exchange for their passion, we offer complimentary training in areas where they may wish to enhance their skills or gain more experience.

Among the complimentary services we proudly provide to bands, our dedicated volunteers help moderate our groups and pages at no cost, conducting complimentary interviews, and offering free reviews to support bands. We also model merch for them too for bands that have zero budget.

In addition, our volunteers have the opportunity to earn commission in the form of gift vouchers if they choose to, and if they are part of a band, they can benefit from a free £50 compilation deal or a featured section in our zine without any charge.  They also get free label music too.  

All team members also enjoy an exclusive 20% discount in our online store and receive complimentary press passes for select affiliated events. Furthermore, we actively promote opportunities for career growth in some cases by sponsoring them with certified courses that further enhance their professional development.  Ragebreed is great platform for those that want to learn skill sets and have the opportunity to grow.  Many people who receive benefits volunteer with us in the UK as it counts towards your "Claimant Commitment" reducing the time you need to look for work.  Even on ESA you can volunteer as long as you continue to meet the conditions of the benefit you receive.   We encourage those who are on benefits to volunteer with us.

FEE BASED WORK

We pay a part time set fee for our club DJs, field market research staff, door staff, event management fee if we work for other promoters and sound engineers. In some cases to help with admin or small jobs to help out, we may pay a fee like some do this like in fiver.com.  

We pay signed/self financed A to C list bands a fee with rider such as buffet and drinks.   

With the lesser unknown bands underground bands, C-E list, we give them a certain amount of tickets to sell to cover their costs for risk management purposes.  Not only does this assist the event by bringing in music fans from other cities but it also confirms an audience for the band  that we are partnering with.

In the past some D to E list bands played for free in events like Aggression Download in the past as there was no money in it, we did not cover costs, but we changed our policy years back to ticket based and in some cases percentage on door. It depends on the venue and contract. In 2024, when we brought Aggression Download back, we paid both unsigned bands and limited the event at two bands so we had budget to pay them and still fulfill our food and drink rider policy.

Please note, in 2019 there were rumours started that we paid all bands in just sandwiches which was a lie, we had signed paid receipts from bands and evidence so this rumour was squashed by the police after looking through evidence and was confirmed as being defamation, slander, libel and a smear campaign/boycott from rival promoters and their friends.  Sadly not all do business ethically which is why we do not support the promoters involved.

LIFE COACHING

We have helped alternatives and metalheads reach their goals with either diet, fitness, ambitions or by just joining our group and page, inspiring them to look after their health a bit better.

Our service is £50 per life coaching session, £30 for students and benefits or those with low income and we have received some excellent feedback regarding our services.

In the music business we know there is a tendency for rock stars to end up in rehab and deal with addictions and mental health problems. Our aim is to find voluntary and fee based psychotherapists and counsellors to help people get treatment online via our service.

We are a company that cares about the people in it. As much as we enjoy a night out or a festival, we try to also look after ourselves emotionally and physically which have been life lessons from the past.

We also do tarot or angel card readings for those that are spiritual without prejudice and we also do videos and radio with messages of support towards mental health and physical health.  We also do recipe videos and try to promote balance.   

We encourage holidays, work, life balance, and giving you some access to some great quotes and videos to help you on your well-being journey. 

 We also encourage mental health support like looking into charities or going through a doctor to signpost you to the correct consultants and treatment so you can manage your conditions.  

The purpose of this is to remind you that just because you listen to rock and metal,  you are still worthy of a life right for you should you wish to put self care first. 

RAGEBREED AFFILIATE STAFF

AFFILIATE MEDIA STAFF

WE PROMOTE BANDS AND BRANDS AND MODEL THE MERCH YOU WANT TO SEND TO US TO GET YOU NOTICED ON SOCIAL MEDIA .

RAGEBREED WARRIORS

RAGEBREED GIRLS


RAGEBREED RAINBOWS - LGBTQ+


RAGEBREED GLOBAL

GROUPS FROM ALL AROUND THE WORLD

PROMOTING ALTERNATIVE, ROCK, METAL AND UNDERGROUND MUSIC
GLOBAL CLIENTS FROM AROUND THE WORLD

RAGEBREED WORK WITH SMALL TO BLUE CHIP RECORD LABELS AND THEIR ARTISTS/PR GLOBALLY

Bands such as Kiss, Quiet Riot, Venom Inc, Firewind, Onslaught, My Dying Bride, Wormrot, Ensiferum, just to name a few have been featured in Ragebreed Magazine and via our meet and greets online including radio, video and media interviews. We have worked with some of the best record labels globally.