ragebreed owner and ceo

KARINA A SHER

Karina A. Sher is the Owner & CEO of Ragebreed Ltd, a multifaceted global alternative music hub. Her remit spans across being a record label executive, promoter, festival director, editor, radio & TV host, and graphic designer .

- Musician & Songwriter: Frontwoman for her bands “Mindlapse” (melodic death metal) and “Lake of Dreams” (acoustic doom), with releases on Ragebreed Records and projects featured in Kerrang! and Metal Hammer. Previously signed to HTT Records in '96.
- Media & Publishing: Editor and graphic designer of Ragebreed Magazine (digital flipbook, PDF), host of Ragebreed Radio, and presenter on Ragebreed TV interviewing national and international metal artists
- Artist Promotions: Promotes artists via media channels.
- Label Management: Ragebreed Records adheres to an artist-first revenue split (70% to artists), and has signed international acts in the past, earning them Midlands Enterprise Awards for “Best Alternative Label/Media Hub”
- Event Promotion: Founder of Ragefest UK and promoter of events and club nights since 1996, including bookings for bands like Insomnium and Omnium Gatherum. Relaunched Aggression Download in 2024 and has a solid history of event manager and club promotions.
- Advocate & Coach: Launched “Ragebreed Against Bullying” to support anti-harassment initiatives. Also a certified life coach offering holistic therapies (Reiki, card readings, etc.) through her coaching brand
- Creative & Commercial: Published artist and poet, Amazon influencer, plus‑size alternative model (Ragebreed Girls), and graphic/logo designer for bands and her own media
- LinkedIn Profile confirms her CEO/Operations Manager title and active networking, interviews, and team leadership posts
- Official website (karinasher.net) details her comprehensive portfolio, including coaching rates (e.g., £50/session)
- Business structure: Owner, CEO, Festival Director, Booking Agent, Promotions Manager, alongside her creative roles.

Link Tree

RAGEBREED STRUCTURE

RAGEBREED ORGANISATION

SENIOR TEAM

Karina Sher – Owner & CEO

Provides overall vision, leadership, and strategic direction across the entire Ragebreed ecosystem. Oversees partnerships, growth strategy, brand expansion, training the senior management team and final decision-making across all divisions.

Senior Affiliate Manager - TBC

Oversees the entire affiliate network including influencers, creators, DJs, podcasters, writers, and admins. Responsible for onboarding, communication, performance management, and scaling the affiliate structure. Ensures all affiliates are aligned with Ragebreed standards and actively growing their assigned pages/groups.

Affiliate Senior Management Team

Responsible for executing strategy across all divisions, leading teams, managing performance, and driving growth, engagement, and revenue across assigned pages, groups, and platforms.

Community & Brand Divisions

Ragebreed Girls Management. - Angel Phoenix
Ragebreed Warriors Management - James Roach
Ragebreed Rainbows Management - Nikki Cuevas
All The Rage Gaming Management - Keith Eads

Focus: Community building, inclusivity, brand identity, and audience engagement across dedicated groups and pages.

Core Media & Platform Divisions

Senior Radio Management - Wretched Wraven 666
Senior Magazine Management - Karina Sher & TBC
Senior Label Management - Karina Sher, Brian Mohr & James Roach & TBC
Senior TV Management - Karina Sher & TBC
Senior Online Store Management - Danielle Perez
Senior Graphic Design Manager - Karina Sher & TBC

Focus: Content creation, artist promotion, branding, distribution, monetisation, and platform expansion.

Operations & Growth Divisions

Senior Events Management - Keith Eads, Danielle Perez, James Roach & Karina Sher
Senior Bookings Agency Management - Keith Eads
Senior Business Development - Keith Eads
Senior Training & Recruiting Manager - Karina Sher & TBC
Senior Sponsorship & Funding Manager - TBC

Focus: Live events, touring, partnerships, revenue growth, recruitment, and internal development.

Affiliate Structure (Supporting All Divisions)

Affiliate Media Account Sales Managers – Advertising, sponsorship, and revenue generation Angel Phoenix with That Angelic Demon & Coffee & Metal, Andrew Stanton with Into The Darkness. More TBC.
Affiliate Band / Brand Influencers – Promotion, audience growth, and brand representation. Please see below.
Affiliate DJs & Podcasters – Hosting shows, creating audio content, driving engagement, and expanding Ragebreed Radio and podcast platforms - Please see below.
Affiliate Gaming Content Creators – Gaming content and platform expansion. Karina Sher, Keith Eads, Sam Oakes, Cecily Lewis (Gaming Central), Maria Lee, Mishka Ayanami, Jordan Lee Mills, Craig McKinnon, James Butler, Rev Wretched Raven 666, Dakota Paul, Furry Slang, William Farmer.
Affiliate Writers & Reviewers – Interviews, articles, and editorial content - Steve Kenton (Journalist for Klassic Korner), Nathan Allsopp (Reviews for Aural Abomination) Ian McWilliams (reviewer for Metal On Metal), Steve MacCloed (Interviews for The Metal Knights Of The Round Table) Pat Gallagher (Features For Into The Pit). Karina Sher (Interviews, Reviews & Features) Katherine Anthea (Interviews, Reviews & Features for Metal Infection SA).
Affiliate Admins – Operations, posting, moderation, and support. (All staff)

👉 All affiliates are assigned specific pages/groups to grow and manage and they get free zine, radio platform and TV platform to gain commissions or to work as a voluntary internship/hobby.

Operational Principles

👉 Every division operates as a growth engine
👉 Every manager is accountable for results (audience, revenue or output)
👉 Every team member contributes to content, engagement, and expansion
👉 All divisions work together to scale Ragebreed globally

RAGEBREED ONLINE TEAM

GLOBAL INFLUENCERS & AFFILIATE MEDIA ACCOUNT MANAGERS

Ragebreed Girls

Influencers that promote Ragebreed and model for the bands, share posts, likes, comments, and moderate groups and pages. 20% off store, free copy of magazine, free entry & discounted entry in selected events.